“Creativity is intelligence having fun.”

“The best way to predict the future is to create it.”

“Our jobs as marketers are to understand how the customer wants to buy and help them do so.”

"If you're a good marketing person, you have to be a little crazy."

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

"Your brand is a story unfolding across all customer touch points."

"If you can't explain it to a 6-year old, you don't know it yourself."

“Simplicity is the keynote of all true elegance."

“If you do what you’ve always done, you’ll get what you’ve always gotten.”

“It’s quite fun to do the impossible.”